Dotdigital

SmartBlocks and Slots

Learn to create Slots and add Rules and SmartBlocks for personalized content such as recommendations, countdown timers, or unique coupon codes.

Create and configure Slots

Slots control which SmartBlocks appear in your emails or on your web pages.

Add a Slot to your website or emails

SmartBlocks are HTML blocks that use real-time data to personalize content such as emails, websites, or apps.

Create and edit a SmartBlock

SmartBlock layouts define the structure and styling of your SmartBlocks.

SmartBlock layout overview

Use the editor to customize your SmartBlock layouts and match them to your brand.

Use the SmartBlock layout editor

Create a folder structure to group and store your content.

Organize folders for SmartBlocks and Slots

Basics of SmartBlocks and Slots, including how to create them, choose layouts, and add personalised content. 

Get started with SmartBlocks and Slots

Marketing rules give access to the behavioral, transactional and contextual data of your audience in an intuitive drag-and-drop interface.

Use marketing rules

You can set marketing rules based on a wide range of data and behaviour.

Marketing rule types

You can use product tags in marketing rules and filters to specify groups of products you want to include or exclude.

Use tags in rules and filters

Price affinity predictor uses Artificial Intelligence (AI) to predict the price band at which a new visitor is most likely to buy a product.

Price affinity predictor

Create rules to target a Slot based on the URL where it’s displayed.

Use the Current Page URL rule

Use Slot rules to target website content to visitors arriving from a specific email, URL, or campaign.

Show content only if visitors click from email, URL, or campaign

Understand how to use rules, filters, tags, and targeting options.

Rules, filters, and targeting logic

Use Social Proof tags to show how often a product has been browsed, carted, or purchased within the time period you select.

Carted and browsed figures for Social Proof tags

Exclude browsed or purchased products from your Recommendation SmartBlocks by using the Exclude Recent Activity filter.

Exclude browsed or purchased products from recommendations

Display real-time custom data to your site visitors.

SmartBlock enrichment channels

Enable high-resolution images in product recommendation SmartBlocks for sharper visuals in emails.

Enable high-resolution images in recommendation SmartBlocks

Add your own custom fonts to use in your SmartBlocks.

Add custom fonts to SmartBlocks

Add content into Product List Pages

Learn how seconds display and update in Fresh Relevance countdown timers for email and website.

Seconds behavior in Countdown SmartBlock

Our enhanced Integration is handled as an Instagram App, so has passed their approval process to ensure we’re 100% compatible.

Use the enhanced Instagram integration

Learn how to configure SmartBlock content, customize layouts, and use additional features.

SmartBlock content and layout configuration

Recommendation SmartBlocks display products that the visitor might be interested in.

Recommendation SmartBlocks

Create a sense of urgency and interest in your products.

Social proof messaging

Display reviews from your customers in your emails and on your website.

Reviews SmartBlocks

Add a Countdown SmartBlock to your emails and web pages to create a sense of urgency for events that have a specific start or end time.

Countdown SmartBlocks

Banner SmartBlocks display content for emails and web pages, or apps.

Banner SmartBlocks

Use Coupon SmartBlocks to display coupon codes to your site visitors and email recipients.

Coupon SmartBlocks

Web Crop SmartBlocks snapshot part of an external web page and copy it into your emails as an image.

Web Crop SmartBlocks

Include real-time content from a Twitter/X account in your emails or on your website.

Twitter/X SmartBlocks

Pinterest SmartBlocks include real-time images of content from a public Pinterest board in your emails and on your website.

Pinterest SmartBlocks

Instagram SmartBlocks include the most recent images from your Instagram account in your emails and on your website.

Instagram SmartBlocks

Data Capture SmartBlocks are used to identify website visitors by collecting data such as email or phone number.

Data Capture SmartBlocks

SmartBlock types

Ensure that your content works on any screen size.

Make Slots responsive for mobile devices

Cumulative Layout Shift (CLS) refers to changes in a web page's layout after the page has loaded or while loading.

Understand Cumulative Layout Shift when injecting web content

App output allows you to define data fields that are returned through the API.

App output

How SmartBlocks and Slots behave on websites and mobile devices.

Web and mobile behavior

If your website removes products that are out-of-stock or discontinued, these can potentially still appear in product recommendations.

Removed products still showing in product recommendations

Fix mismatched links and images in Fresh Relevance product recommendation SmartBlocks.

Products link to the incorrect page

As part of our reporting and tracking, we add parameters to links in SmartBlocks and cart layouts to assign appropriate recovery values.

Tracking parameters added to SmartBlock and Cart Layout links

Find guidance on tracking parameters, link behavior, and common issues with SmartBlocks and Slots.

Troubleshoot SmartBlocks

Fresh Relevance

Developer hub

Training portal

Contact support

Go to Fresh Relevance

Find answers and get help from Intercom Support and Community Experts

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