A Countdown SmartBlock can show any combination of days, hours, minutes, and seconds until a defined end time. You choose which time periods to display — all are optional.
Countdown in email
In emails, the countdown is rendered as a single image.
When the email is opened, the time remaining is calculated, but seconds always start at 59 and tick down to 0 repeatedly.
Days, hours, and minutes remain static while the email stays open.
If the recipient re‑opens the email later, the countdown updates to the current remaining time, and seconds again start from 59.
Some email clients, for example, Gmail, cache images for 10–20 minutes. If the email is re‑opened during that cache period, the timer will not update. After the cache expires, the timer refreshes.
Countdown on websites
On websites, all displayed time periods — days, hours, minutes, seconds — tick down in real time without a page refresh.
Seconds only appear on templates that support them, and only tick down if the Animated option is enabled.
Example
Special offer ending in 5 days:
Website: Countdown ticks continuously until the offer ends.
Email: Countdown shows time remaining when opened, seconds start at 59 and tick down, other values remain static. On re‑open, all values update.
Seconds only appear on specific templates and only tick down if you have the Animated option enabled.