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Event filters

Ignore page views using your test server or from your office, so test and support activity doesn't pollute your customer data.

Updated over 5 months ago

You can use filters to specify that activity from any pages matching one or more of the following criteria can be ignored:

  • URL - the URL of the site. For example you might want to exclude staging.mycompany.com.

  • User Agent - the user agent (browser) used to browse your site.

  • IP - the IP address of the visitor. For example, you might exclude your office IP to ensure that activity from your internal staff doesn't trigger remarketing.


Filter your office IP address

If your support staff regularly log in to your website on behalf of customers, it can seem to Fresh Relevance as if all these customers are logging on from your office PCs, and are therefore related as members of a large family group.

To prevent this and keep the customers separate, you must either:

  • always use a new private window or incognito window for each new support call, to keep customers separate
    or

  • configure Fresh Relevance to filter your office IP addresses, so activity data from your office devices is not captured.

To filter the IP address for a single computer:

  1. Find your IP address.
    ​You can use an online checker such as What Is My IP Address.

  2. Expand the User menu, and go to Settings > Website Settings.

  3. Select Activity Block (Test/Office Data).

  4. Expand the first drop-down menu and select IP.

  5. Expand the second drop-down menu and select IP match.

  6. Enter your IP address in the Enter value field.
    ​You can optionally add a description for the exclusion rule.

  7. Select ADD.

  8. Repeat steps 4-7 for each IP address you want to exclude, then go to the bottom of the page and select VALIDATE AND SAVE.

Filter an IP address range

You need to know the IP range you want to exclude before proceeding.

  1. Expand the User menu, and go to Settings > Website Settings.

  2. Select Activity Block (Test/Office Data).

  3. Expand the first drop-down menu and select IP.

  4. Expand the second drop-down menu and select IP Match.

  5. Enter the IP range you want to exclude.

  6. Select ADD.

  7. Select VALIDATE AND SAVE.

You can use commas or ranges. For example, 123.234.111.0-123.234.111.5 would match any address in that range.

You can also use CIDR notation. For example 123.234.111.0/24 would match any IP in the range 123.234.111.0 to 123.234.111.255.

Regular expressions can be used for more complex matches. For example, User Agent Regex Firefox\/1\d\.0 would match Firefox 15.0, Firefox 16.0, and so on. Select Regex from the second drop-down menu to use a regular expression in your rule.


Filter your staging server URL

Fresh Relevance monitors events and stores product details as shoppers browse your website, but if there are alternate versions of the site, for example a development version on a staging server, then you probably want Fresh Relevance to ignore all but the main version.

To filter out a URL:

  1. Expand the User menu, and go to Settings > Website Settings.

  2. Select Activity Block (Test/Office Data).

  3. Expand the first drop-down menu and select URL.

  4. Expand the second drop-down menu and select Contains.

  5. Enter a section of text that identifies the URL you want to exclude in the Enter value field. For example staging.mycompany.
    ​You can optionally add a description for the exclusion rule.

  6. Select ADD.

  7. Repeat steps 4-7 for any other URLs you want to exclude, then go to the bottom of the page and select VALIDATE AND SAVE.

You can use the same approach to selectively block events from specified pages on your main site too, if you want to do so.

The Contains rule is not case-sensitive, so for example URL contains staging.mycompany.com would cause any pages viewed on either http://staging.mycompany.com or HTTP://STAGING.MYCOMPANY.COM to be ignored.

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