Depending on your review provider, the reviews you display can be about your products, site, or service.
Create a Reviews SmartBlock
Go to Content > SmartBlocks.
Configure your SmartBlock in the following tabs:
Layout:
Use the dropdown menus and text fields to enter fonts, colors, and styles for the review elements.
Properties:
Name your SmartBlock and add tags.
Add an optional Redirect URL. If you’re displaying product reviews, set {{ review.product.u }} as the redirect URL to allow customers to click through to the product's site page.
Add UTM tags for link tracking purposes.
Data Sources:
Expand the Review Type drop-down menu and select either Product or Service reviews. The available review types depend on the review provider you use.
Learn more in Review providers.Enter the number of reviews you want to display.
Options:
Enter the maximum score for Max Stars that a customer can give your product or service.
Optionally, enter the maximum number of characters that a review can display for Maximum Review Length.
Select any sorting or shuffling filters for Reorder Results to avoid always showing the same reviews when using data sources that do not change frequently.
Filtering:
Use the options to control which reviews you display.
Filter by Site Brand, Currency, Language, Review Date, Rating, and Product ID.For quick filtering, pass values for Product ID (prid), Site Brand (sbr), Currency (curr), or Language (lang) in the query string. If no filter is already set up, these values select the correct product(s) to show reviews for.
When you’re happy with the setup of your SmartBlock, select PUBLISH.
Filter options
Name | Description |
Date | Show reviews that were published within a specified period of time. |
Rating | Show reviews where the rating given by the customer falls within a specified range. For example, Greater than 3, Does not equal 3, etc. |
Product ID | Show reviews for specific products filtered by product ID. |
Contains | Filter reviews by keywords and phrases in the review text. Options:
|
Template variables
If you are modifying an existing template or designing a new one, here is a list of all Product and Review merge fields that can be used in the template
The fields available depend on your review provider.
Review Merge Field | Description |
{{ review.body }} | The text of the review. |
{{ review.rating }} | The score given by the reviewer. |
{{ review.curr }} | Currency code, for example, GBP. |
{{ review.author }} | Author name. |
{{ review.sbr }} | Site Brand code. |
{{ review.location }} | Where the reviewer is located. |
{{ review.dt }} | The date stamp of when the review was published. |
{{ review.type }} | Whether the review is a product review or a service review. |
{{ review.lang }} | Review language code. |
{{ review.attributes }} | Sub scores of the review. This varies depending on the review provider. |
The following merge fields can only be used if you are displaying product reviews:
Product Merge Field | Description |
{{ review.product.n }} | The name of the product. |
{{ review.product.u }} | The URL of the product page. |
{{ review.product.img }} | The image URL of the product. |
{{ review.product.img_tn }} | The image thumbnail URL of the product. |
{{ review.product.desc }} | A brief description of the product. |
Review providers
Different review providers support different review types. The provider you use dictates which types are available for you to include in your SmartBlocks.
Review Provider | Supports product reviews | Supports site/service reviews |
Trustpilot | Yes ✅ | Yes ✅ |
TrustpilotV2 | Yes ✅ | Yes ✅ |
Reevoo | Yes ✅ | Yes ✅ |
Feefo | Yes ✅ | Yes ✅ |
Bazaarvoice | Yes ✅ | No ❌ |
Yotpo | Yes ✅ | Yes ✅ |
PowerReviews | Yes ✅ | No ❌ |
ReviewsIO | Yes ✅ | Yes ✅ |
Learn more in Import review data.