With Google Analytics, our system can provide insights into how customers entered your site.
It groups all customers who clicked a link with the same campaign tag and displays them in Reports > Campaigns.
This measures the last click that customers used to reach your site.
Use last-click attribution to analyze site access
By including a Google Analytics campaign tag in your cart HTML, anyone who clicks a link within the cart appears on the campaign report with a specific tag name.
The campaign report shows the number of people who clicked one of these links and made a purchase.
Additionally, it displays the total value of all purchases made using that link, allowing you to assess the effectiveness of your recovery emails.
Learn more in Web Analytics.