Skip to main content
All CollectionsDataAnalytics
Use last-click attribution to analyze site access
Use last-click attribution to analyze site access

Use last-click attribution with Google Analytics to track customer site access and evaluate the effectiveness of recovery emails.

Updated over 8 months ago

With Google Analytics, our system can provide insights into how customers entered your site.

It groups all customers who clicked a link with the same campaign tag and displays them in Reports > Campaigns.

This measures the last click that customers used to reach your site.


Use last-click attribution to analyze site access

By including a Google Analytics campaign tag in your cart HTML, anyone who clicks a link within the cart appears on the campaign report with a specific tag name.

The campaign report shows the number of people who clicked one of these links and made a purchase.

Additionally, it displays the total value of all purchases made using that link, allowing you to assess the effectiveness of your recovery emails.

Learn more in Web Analytics.

Did this answer your question?