Many companies use tracking codes in their click-through URLs, commonly to work with Google Analytics.
When shoppers click through from any messages with tracking codes in the links, Fresh Relevance also recognizes the codes, and stores all their actions against those campaign codes.
View purchases
You can then see the purchases and other actions which were as a result of each of your campaigns.
This includes both bulk campaigns and triggered messages.
To see the reports:
Go to Reports > All Reports > Detailed Performance Data > Campaigns.
The last-click tracking code used by the standard cart layouts should be familiar to users of Google Analytics, and looks like this:
<a href='http://mysite.com/clothing/trousers.html?utm_campaign=tms-cart-1&utm_medium=email&utm_source=tms'>
Why Google Analytics might show different data to Fresh Relevance
Both Google Analytics and Fresh Relevance use the utm_campaign parameter in links to capture analytics data, such as purchase value, available in Fresh Relevance within the Campaigns report. However, value differences can occur due to the distinct ways each system operates.
Google Analytics uses data sampling (a subset of your site data), while Fresh Relevance utilizes all raw event data captured by the script.
Additionally, visitor tracking, revenue reporting, and time zone setting differences may contribute to discrepancies.
If you have concerns or questions, contact Support.
Change the Last Click tracking codes
Fresh Relevance can use exactly the same codes as Google Analytics, so you don't need to do anything apart from use a standard cart layout. However, if you want to make changes, here's an explanation of how it works.
The script which makes this appear is:
{% set ga_campaign_code='tms-cart-1' %}
<a href='{{ product.u | set_ga_tracking( utm_campaign=ga_campaign_code , utm_medium='email' , utm_source='tms' ) }}'
style='text-decoration: none; color: #444;'>
In some situations, you may want to use different analytics codes for the messages which are sent out by later steps in your series of abandonment messages. You can do this by changing that script to this at the top of the cart layout, replacing ga_for_n_email with the last-click tracking code that you want to use for each step in the series:
{% if trigger.active_action_index < 2 %}
{% set ga_campaign_code='ga_for_first_email' %}
{% elif trigger.active_action_index < 4 %}
{% set ga_campaign_code='ga_for_second_email' %}
{% else %}
{% set ga_campaign_code='ga_for_third_email' %}
{% endif %}
You can then change the links to use this variable:
<a href={{ product.u | set_ga_tracking( utm_campaign=ga_campaign_code , utm_medium='email' , utm_source='tms' ) }}>
There's a lot more you can do with Fresh Relevance to capture web analytics data.
Learn more in the Web analytics section of Integration API.
Dealing with websites which need a specific order of query collection parameters
For most links, set_ga_tracking works, but re-orders existing query collection parameters.
If your website requires the existing parameters to appear first, you can append the tracking parameters:
{{ product.u }}{{ get_ga_tracking( utm_campaign=ga_campaign_code, utm_medium='email', utm_source='fr' ) }}
This function, get_ga_tracking, only returns the new Google Analytics tracking codes to be added.
For example, the above call to get_ga_tracking return something like this:
utm_campaign=fr-cart-1&tmcv=1&tmcs=mdpn6d0&tmty=b&utm_source=fr&utm_medium=email&tmti=1