Both Google Analytics and Fresh Relevance use the utm_campaign parameter in links to capture analytics data, such as purchase value, available in Fresh Relevance within the Campaigns report.
To find this report, go to Reports > All Reports > Detailed Performance Data > Campaigns.
However, value differences may occur due to the distinct ways each system operates.
Google Analytics uses data sampling (a subset of your site data), while Fresh Relevance utilizes all raw event data captured by the script.
Additionally, visitor tracking, revenue reporting, and time zone setting differences may contribute to discrepancies.
If you have concerns or questions, contact Support.