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Web analytics

Use Web Analytics to pass information from emails and external Web pages to Fresh Relevance.

Updated over 5 months ago

The Web Analytics API is what we call the parameters that you can add onto links to your Website, so the Fresh Relevance script can read them, such as the Google Analytics parameters.

The simplest and most standard way to use these is to track the last-click attribution from your triggered messages.

Learn more in Reports overview.

This API is frequently used to read codes which are added to links by some email marketing systems. Once the data has been read into Fresh Relevance, any data loaded to ESPs can be tagged with the most recent values. It can also be used to mail merge in triggers.

Here's an example link from a marketing email to your website, including typical Google Analytics parameters:

http://www.myco.com/myproduct/?utm_source=ET&utm_medium=Email&utm_campaign=1234&utm_content=linkcode&esp_email=my_email@example.com

Fresh Relevance reads the query collection and stores the values as person-level attributes with the names shown in the following table:

URL Parameter

Stored As (Default)

Description

utm_campaign

campaign_id

Campaign ID (for Google Analytics)

utm_content

link_id

ID of the link clicked on the email marketing campaign (for Google Analytics)

utm_source

source

Source code. Commonly the name of the ESP (for Google Analytics)

utm_medium

not stored by default

Advertising medium such as email (for Google Analytics)

campaign_id

campaign_id

Campaign ID (alternative to utm_campaign)

e or esp_email

esp_email

Email address from the email marketing campaign. Helps identify shoppers and makes remarketing more effective.

ee

esp_email_rc4

Email address from the email marketing campaign. RC4 encrypted and Base64 encoded. Helps identify shoppers and makes remarketing more effective.

re

esp_email_rsa

Email address from the email marketing campaign. RSA encrypted and Base64 encoded. Helps identify shoppers and makes remarketing more effective.

eid

eid

Unique ID of each visitor, which is added to links by some ESPs. Helps identify shoppers . This is used if it is mapped with a Fresh Relevance name of eid

In the above table, the first column is the default name on the query collection, to change this or add additional mappings, expand the User menu, and go to Settings > Website Settings > Query Collection Fields.

You can also add and remove allowed fields from here too.

If you're planning to pass encrypted email addresses, to try our RC4 test page, expand the User menu, and go to Settings > Security and Privacy > RC4 Encryption.

Learn more in Test RC4 encryption.

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