If you're using our Recommendation SmartBlocks to display Social Proof data you have the option to display recent browsing, carted, and purchased figures for each product.
The browsing, carted and purchased values are limited to the time period selected from the Social Proof Data setting on the Options tab of a Recommendation Smartblock.
The values are defined as:
Browsed: The number of times the product browse page for that product has been visited.
Carted: The total quantity of the product that has been added to a cart.
Purchased: The total quantity of the product that has been purchased.
Because the browsed data is based on the number of visits to the product page, while the carted and purchased values take into account the quantity of the product added to the cart, it's possible for the browsed figure to be lower than the other two on websites where customers often add multiples of a product to a cart.