This data can help you target ad spend more effectively.
Retargeting with Facebook ads using exported segments
You can target Facebook ads to shoppers who've engaged with your website and optionally reach a wider audience by targeting similar shoppers.
If you are not familiar with Facebook Retargeting, we recommend reading the official Facebook retargeting page before continuing.
Export segment data from Fresh Relevance
In Fresh Relevance, expand the Data drop-down menu.
Select Segments.
Select the Download segment data icon.
This downloads your segment data as a .CSV file which you can later upload and use for your Facebook ads.
Create a custom audience in Facebook
In your Facebook account, from the Homepage, expand the ⋯ drop-down menu and select Ads Manager.
Select the shortcut menu at the top of the page and select Audiences.
On the Audiences page, select Create a Custom Audience.
Select the Customer List option and follow the instructions to upload the segment .CSV file you downloaded earlier.
Create a lookalike audience (Optional)
On the Audiences page, you can also optionally select Create a Lookalike Audience so your adverts reach more people.
Create and publish your Facebook ad
Select the shortcut menu at the top of the page and select Ads Manager.
On the following page, select the Ads tab and select Create.
You can then select the custom audience you just uploaded.
Finally, save and publish the advert as you normally would to display the advert to the segment of uploaded users.
Retargeting with X ads using exported segments
You can use X Custom audiences to target ads at shoppers who've engaged with your website and optionally reach a wider audience by targeting similar people.
If you're not familiar with X Custom audiences, read the official X Custom audiences page before continuing.
In Fresh Relevance, expand the Data drop-down menu.
Select Segments
Select the Download segment data icon.
This downloads your segment data as a .CSV file which you can later upload and use for your X ads.
Your segment must match more than 500 people on X, so it needs to contain a large number of shoppers.
Create a custom audience in X
In your X account, select the More button on the left menu then select X Ads.
On the following page, expand Tools menu, then select Audience Manager.
Select Create new audience and select Upload your own list.
Follow the steps in the Audience from lists section on this page to upload the previously downloaded segment to the X list.
Create and publish your X ad
On the X Ads homepage, select Create an ad.
On the targeting step of your ad campaign, select Custom audiences (lists).
Browse and select the list you just uploaded.
Optionally select the Target similar people to those in your chosen audiences check box to reach a wider audience.
Save and publish the X ad to display it to the segment of uploaded users and to similar users if that option was selected.