Segments are an effective way of targeting specific groups of shoppers based on data collected from your website or imported from a secure FTP server or ESP. You can use segments for retargeting purposes, and they also assist in personalizing bulk emails, Fresh Relevance triggers, or social media campaigns.
There are currently three types of segments:
Behavioral
Targets shoppers who have browsed or purchased particular products or categories. For instance, if a shopper has shown interest in a specific category, you could send them an email notifying them of an offer on the products matching that category.
Product Change (Price Drop/Back In Stock/Low Stock)
Targets shoppers who have recently browsed products that have experienced a price drop are now back in stock or have reached low stock levels. Use this to send triggered messages to these shoppers, showcasing the relevant products.
Import
Targets shoppers who subscribe to specific lists in your ESP or your CRM platform. You can use this to prevent displaying a Data Capture SmartBlock to these shoppers.
Segments view
To get to the Segments view, go to Data > Segments.
From here, you can:
View segments and their details
Create a new segment
Edit a segment
Copy a segment
Delete a segment
Compare segments
Download email addresses from a segment
Download all segments
View analytics for a segment
Create a new segment
To learn to create a new segment, see:
Edit a segment
Go to Data > Segments.
Select the segment you want to edit.