Using the SDK means that you don’t need to create and maintain a custom Fresh Relevance script. Using a combination of data imports and web API calls through the Dotdigital Tag, you can control what data you track and send to Fresh Relevance, and how you do it.
Data captured by the Dotdigital Tag is available in both your Dotdigital and Fresh Relevance accounts.
Learn more in our Dotdigital Tag documentation and Developer Hub.
The Fresh Relevance SDK gives you access to all of the same features and functionalities as a custom script, including the Site Editor and Site info bar, personalized content blocks and bespoke visitor Experiences, and triggered messaging through Dotdigital.
Benefits of the SDK
The Fresh Relevance SDK offers several advantages over our standard custom tracking script.
Unified data management
Using the Dotdigital Tag and the SDK means you only need to configure your website data once.
The Dotdigital tag passes your browsing, cart sessions, custom events, and visitor data simultaneously to both Dotdigital and Fresh Relevance. This removes the need to implement and maintain separate integrations for each platform, saving you development time and reducing complexity.
Full control over tracked data
You understand your website’s structure and data best. The SDK puts you in control of what data is sent, and how it's structured. You can tailor event tracking to match your website’s specific setup, ensuring you capture every metric that matters most without relying on default settings or third-party customization.
Efficient updates
When your website changes—such as updates to your product catalogue or site structure—you can easily update which data is sent through the SDK, with no need to contact our support team or wait for someone else to make the changes. Your technical team can make adjustments on their timeline, so you can start using the new data as soon as it’s on your site.
Consistent experience across platforms
Data captured through the SDK is instantly available in both Dotdigital and Fresh Relevance. This ensures your marketing automations, recommendations, and triggered campaigns are informed by the latest activity and data, across both platforms.
Moving to the SDK simplifies your ongoing maintenance and lets you take control, ensuring both Dotdigital and Fresh Relevance reflect exactly how your site works—and how you want to engage your visitors.