Field mapping allows you to define exactly what information from Fresh Relevance you want to send to Dotdigital through your trigger programs, and which Dotdigital contact data fields to store that data in.
You must create field mappings for any contact data that you want to include in triggered sends, or when adding visitors to a Dotdigital list through a trigger program.
This data can then be used in Dotdigital for email personalization, dynamic content, segmentation and customer personas, automation and more.
Create field mappings
Before you start
The Dotdigital contact data field names you use to set up field mapping must exactly match the name of the field in Dotdigital.
To check the name of a data field:In Dotdigital, expand the User menu and go to Settings > Contacts > Contact data fields.
Select the relevant tab for the data field you want:
Default data fields
Custom data fields
Check the entry in the Name column.
We strongly recommend that you set up mapping for at least the following fields:
Email
Mobile number
First name
Last name
Expand the User menu and go to Settings > Triggers and Messaging integrations > Messaging providers.
For your connected Dotdigital account, select FIELD MAPPINGS.
Expand the Field name drop-down menu and select the Fresh Relevance field you want to map.
Enter the Dotdigital contact data field you want to map to in the ESP field name field.
Select ADD.
Repeat the above steps 3—5 for each field you want to map.
See also
Segment field mapping
This article covers the creation of field mappings for exported segments.