Segment field mapping allows you to include other data fields in addition to email addresses in a generated segment, such as first and last names. This can be useful for personalizing email campaigns sent to a segment.
1. Create field mapping
Expand the User menu, then go to Settings > Exports > Segment Export Field Mapping.
Select CREATE FIELD MAPPING at the bottom of the page.
The field mapping page shows the email address, which is always included in a generated segment.
To add other shopper fields:
Expand the Field Name drop-down menu at the top of the page and select the Fresh Relevance field to include in your segment, for example, fn for first name.
In the ESP Fieldname text box, enter the name of the corresponding field in your messaging provider.
This must match the field's name in the destination system.Select ADD.
Repeat this process for all the fields you want to add to the mapping.
Give a descriptive name to the field mapping and select SAVE.
Once saved, the new field mapping appears under Segment Export Field Mappings. To access, expand the User menu, then go to Settings > Exports > Segment Export Field Mapping.
To make changes to an existing field mapping, select Edit.
2. Use a field mapping channel
Go to Data > Segments.
Select the segment you want to use the field mapping in.
On the segment edit page, select the Post-Build tab.
Expand the Field Mapping For Upload drop-down menu, then select the created Field mapping channel.
