When a customer visits your site, Fresh Relevance sets a unique cookie on their device. This cookie tracks the visitor’s interactions across sessions.
When the script is customised, it can collect email addresses entered into supported fields on your site, such as:
registration pages
login pages
newsletter sign-up pages
The email address is associated with the visitor’s cookie ID. Fresh Relevance does not need to wait for the form to be submitted to capture the email address.
Once an email address is associated with a cookie, future visits do not require the customer to re‑enter their email address. The visitor is automatically identified using the cookie, allowing Fresh Relevance to trigger messages for that customer.
With some messaging providers, the unique ID added to links in your email campaigns can be resolved to an email address, without requiring the customer to identify themselves again.
If your messaging provider does not support this, you can either:
include the email address in campaign links using the
eparameter, orimport a file of IDs and email addresses, then include the ID in campaign links using the
eidparameter.
When either parameter is supplied, Fresh Relevance can identify the visitor without capturing their email address from a page.