Natural recoveries are the result of shoppers coming back to your site within a specified timeframe without the need for a cart recovery email.
The system checks each time a purchase is made to see if an email was recently sent to that shopper. If an email has been sent, then it counts the purchase as a recovered purchase.
This happens even if you are not actually sending emails because you’re sending to a catch-all address. The system knows that an email would have been sent to that customer normally.
This gives you an idea of the natural recovery rate: the rate of customers who make a purchase after abandonment without any intervention. This data can be very useful as a baseline.
You can disable catch-all email sends and recoveries appearing in reports.
To do this:
Expand the User menu and go to Settings > Triggers and Messaging integrations > Trigger settings.
Clear the Blackholed Sends Are Recorded check-box.
Select SAVE.
Customers are attributed to recoveries if they return within 24 hours; this is the default time frame.
To change this:
Expand the User menu and go to Settings > Triggers and Messaging integrations > Trigger settings.
Enter a new value for Remarketing Attribution Interval.
Select SAVE.