When a purchase is made, the system checks whether a recovery email was recently sent. If so, the purchase is counted as a recovered purchase.
This can happen even if emails are sent to a catch‑all address. The system records the purchase as recovered because an email would normally have been sent.
This behavior provides a natural recovery rate, which shows how many customers return after abandonment without any intervention. You can use this as a baseline for measuring recovery performance.
You can disable catch-all email sends and recoveries appearing in reports.
To do this:
Expand the User menu and go to Settings > Triggers and Messaging integrations > Trigger settings.
Clear the Blackholed Sends Are Recorded check-box.
Select SAVE.
Customers are attributed to recoveries if they return within 24 hours; this is the default time frame.
To change this:
Expand the User menu and go to Settings > Triggers and Messaging integrations > Trigger settings.
Enter a new value for Remarketing Attribution Interval.
Select SAVE.