There are a number of settings that you can configure relating to when you want triggers to fire, or not.
Setting | Description |
Disregard carts with more items than this | Do not fire triggers for carts with more than the specified number of items.
The total number of items in the cart is counted, allowing for the quantity of each line item. Very large carts are usually owned by bots, scanning your site on behalf of search engines or competitors, not real shoppers. As such, you don't want to remarket to them, or have their actions included in your reports.
Suggested value: 50 |
Disregard carts with a higher value than this In GBP | Do not fire triggers for carts with a higher value than the specified amount.
The total value of items in the cart is counted and converted to your site's reporting currency, allowing for the quantity of each line item. Very high value carts are usually a sign of a malfunction or data capture issue, so you don't want to remarket to them, or have their actions included in your reports.
Suggested value: Equivalent of £100,000 (BGP) in your reporting currency. |
Abandonment unattended interval In minutes | Length of time after which a cart or dropped session is treated as abandoned.
This is the minimum time delay before a cart or browse abandonment email can be sent.
Suggested value: 15 minutes or more, except when testing. |
Remarketing attribution interval In minutes | Length of time for which remarketing and SmartBlock Impressions are assumed to influence purchasing decisions.
Suggested value: 1440 (1 day) |
Remarketing slice size* In minutes | The minimum number of minutes between trigger program starts, and how far back the system uses browsed products in each browse abandon recovery email. |
Contact remarketing pressure interval* In minutes | Length of time after a contact has been remarketed to before they can be contacted again. Attempts to contact them in this period are blocked.
Some trigger programs, for example Purchase complete, can be set to ignore marketing pressure.
Suggested value: 1435 (23 hours, 55 minutes) |
Abandonment after purchase - suppression interval In minutes | Length of time after a person has purchased before the next abandonment trigger can be started.
Suggested value: 1440 (1 day) |
Abandonment after purchase - same cart suppression interval In minutes | Length of time after a person has purchased a cart before the next abandonment trigger can be started for the same cart contents.
Suggested value: Suggested value: 1440 (1 day) |
Minimum seconds between purchase complete signals In seconds | For each shopper, purchase signals closer together than this are combined. This accounts for the fact that carts sometimes send duplicate signals.
Suggested value: 60 (1 minute) |
Minimum seconds between adjacent purchase complete signals for the same cart value In seconds | For each shopper, purchase signals for the same cart value closer together than this are combined. This accounts for the fact that carts sometimes send duplicate signals. Example: if we receive two cart signals for the same cart value within eight minutes, and you use the default value of 600 seconds (10 minutes) we combine these into a single signal.
This interval can normally be quite big, as it's unusual for a shopper to buy the same value twice within a few minutes.
Suggested value: 600 (10 minutes) |
Browse abandon can only include one Site brand | Prevents a mix of Site brands between browse abandon products, so you don’t, for example, have both English and Spanish products in the same browse abandon email. |
Blackholed sends are recorded | If enabled, then email sends to blackhole and catch-all email addresses are recorded, and sales attributed to them.
This makes your summary reports less accurate, but the extra data is useful for control group tests. |
Require positive permission in Fresh Relevance when sending emails and analytics | If enabled, then messages are sent, and analytics loaded, only for contacts where permission has been granted in Fresh Relevance.
If disabled, emails are sent where the email address has been captured even if permission has not been given in Fresh Relevance.
If enabling this option, consider also enabling email permission imports. To do this, enable Data Requests with the email permission field under Settings > Triggers and messaging integrations > Campaign-based Identification. If you’re not sure how permission is captured in Fresh Relevance, contact Support. |
Require positive permission in Fresh Relevance when sending SMS | If enabled, then messages are sent only where permission has been granted in Fresh Relevance.
If disabled, SMS messages are sent to contacts where the mobile number has been captured even if permission has not been given in Fresh Relevance.
If you’re not sure how permission is captured in Fresh Relevance, contact support. |
Identify visitors when they click on a link in a trigger | If enabled, person ID is added to links rendered in emails using the |
If a purchased signal doesn’t contain a value, minutes to scan back for a cart signal In minutes | This is the maximum time that we use when working out the recovered purchase value, if the purchase complete signal doesn't contain a value.
We scan back through the signals and find the most recent cart signal to get the recovered value. Any cart signals older than this are ignored. |
*Remarketing slice size
The Remarketing slice size limits additional triggers based on the start of a trigger campaign.
Example
You have an abandonment trigger program which sends after 30 minutes and and again after 48 hours. You also have a browse abandonment trigger program which sends after 30 minutes and then again after 24 hours.
Your Remarketing slice size is set to 120 minutes.
If a customer abandons their cart, then after 30 minutes they trigger the first cart abandonment message. If they return to the site within two hours and browsed more products, and then leave again, they don’t receive the browse abandonment email because your Remarketing slice size of 120 minutes (2 hours) excludes them from starting other trigger programs within that time period.
If they returned more than two hours later, they would be added to the browse abandonment trigger. However, they wouldn't necessarily receive the email. Before we send, the system looks at the Contact remarketing pressure interval too.
Contact remarketing pressure interval
The Contact remarketing pressure interval is essentially an ignore period. We don't halt or delay the campaigns in a series for this period, they are completely suppressed.
If the interval was set to 1440 minutes (a day), despite the visitor being included on the browse abandonment trigger, they would still not receive the email, because sends are suppressed until the remarketing interval (a day) has passed.
You can choose to send a trigger regardless of the interval setting by selecting the appropriate check box on the trigger options page.
There’s also the option to ignore the marketing pressure on stages of a trigger program. This applies the interval setting to decide if someone should be added to the trigger, but once this has been passed any stages of that trigger are sent irrespective of the interval.