Experiences allow you to quickly manage content within Slots as a group, ensuring coordinated messaging. You can tailor multiple pieces of website content and message content for each Experience, providing a consistent cross-channel experience.
Experience rules let you control who sees each Experience. You can configure rules, such as the date and time, or specific criteria for displaying different content for the whole Experience, rather than individually for each Slot, saving you time and increasing your efficiency.
Learn more in Use marketing rules.
Use cases
Show different website and email messaging for:
first-time and new visitors
for Black Friday or flash deals
your VIP visitors
those that have shown a preference for a particular category, for example, Menswear vs Womenswear.
Show all visitors a June promotion experience, and show extra content to your VIP visitors.
You can show more than one Experience to some visitors. Learn more in the section Using multiple Experiences.
Experiences build on top of Slots and SmartBlocks. Using Experiences is faster and more synchronised to use than Slot Rules on their own.
Experiences interaction with existing Site editor setup and Slot ules
When you migrate the account to use Experiences for an existing Site Editor setup, the existing setup is moved into a Migrated Site Config Experience. This can then be prioritized or adjusted against any new Experiences you create.
Existing slot rules can be used alongside experience rules. Each Slot processes rules based on the setup within the Slot Rules page, which can contain both Experience and non-Experience rules.
Definitions
Experience
An experience is an interaction designed to engage your visitors. It can include:
Personalization of one or many web pages with the Site Editor.
Email content, controlled by a Slot rule to show particular content depending on the Experience.
Experience rules within Web or Email Slots to show selected SmartBlocks when on an Experience, ensuring all content is coordinated in messaging.
Experience rule set
A set of rules that determine when a visitor sees each Experience.
Learn more in Use marketing rules.
Experience priority order
Only impacts Experiences with Site Editor configurations.
Priority order impacts Experiences with Site Editor configurations.
You can assign a visitor to more than one Experience. Some Experiences can be shown simultaneously without any conflict, for example, one experience which only changes the header, and another which changes the footer. However, when there is a Site Editor content clash between Experiences, the priority order is used to determine which should be shown.
Learn more in Using multiple Experiences.
Takeover
Only impacts Experiences with Site Editor configurations.
An Experience can be set to takeover all others, meaning that only content from that experience is used.
Learn more in Using multiple Experiences.
Migrate your account to use Experiences
Before you start
If you're on a legacy account type which doesn’t have Experiences fully enabled by default, you need to migrate your account to use the feature.
Before migrating your account, you’re able to create new Experiences and use some features, but not all features are available, and you aren’t able to put any Experiences live.
⚠️ You can only migrate your account once and it is not reversible, you must be aware of the impact of this before proceeding.
Impact of migrating
Migrating your account merges your existing Site Editor configuration into a Migrated Site Config Experience.
It also creates an Experience Rule that results in the new Migrated Site Config being the one that is shown to your visitors. Therefore, your website continues to display the same content.
After the migration, you can still access the Site Editor from the left hand navigation, but this now has a menu at the top to select which Experience you want to edit. This is also accessible from within an Experience using the Edit Site button. Versions for each Experience Site Editor can be viewed using the Content History button.
If your Site Editor does not contain any inserted content, when the migration is complete, a new Default Experience is still created, but is empty.
If you’re unsure about going ahead with the migration, or have any questions, contact our Support team.
To migrate your account:
Expand the User menu and go to Settings > System Configuration.
Select Migrate to Experiences.
Select MIGRATE ACCOUNT.
Your account has been migrated.
Reporting
You can view how Experiences are performing in the following areas:
Experience details - view how many users are seeing content for the Experience over time.
Go to Content >Experiences > Choose an experience.
Person history report, you can see which Experience a person has been assigned to, under the Experience panel.
Go to Reports > All reports > Site Activity & Insight > Visitors > Choose Live or Finished Sessions > Select a Visitor > Experiences tab.
Comparison report - see data against each Experience on the Experience table.
Go to Reports > Experiences.
In the Comparison report, each purchase is attributed to content using the last click (product only) attribution model. Every Experience that caused a SmartBlock/Slot to be shown then receives the attributed purchase value. This includes both Experiences that place content through the Site Editor and Experiences that place content through Slot Rules.
Purchases can be attributed to multiple Experiences. For example, if a person is assigned two Experiences, and both Experiences caused the SmartBlock/Slot they clicked on to display — based on the Slot Rules and/or Site Editor placement — then both Experiences have the purchase value attributed to them.
Experience tab in the Comparison report shows no data
For the system to start logging data against an Experience, there needs to be some content that is being displayed as part of the Experience. If there is no content being displayed as part of the Experience, then no data is recorded.