While both platforms track user activity, they do so in distinct ways. Differences in session definitions, tracking methods, and how each system handles page interactions mean that their reports don’t always align.
Why the numbers are different
Several factors contribute to these discrepancies:
Fresh Relevance may generate additional events, depending on your integration setup. For example:
Re-scraping a product page when a user selects a product option such as size/colour.
Re-scraping the cart page after a quantity update.
Capturing personal details from form entries, such as first name, last name, or email address.
Raising Custom signals.
Fresh Relevance script may not load for all visitors if it’s gated behind a cookie banner.
Google Analytics may use data sampling, which means it doesn’t always report on 100% of sessions.
Don’t expect Google Analytics and Fresh Relevance reports to match exactly. Each tool serves a different purpose and uses different methods to collect and report data. Instead of trying to reconcile the numbers, focus on the insights each platform provides within its own context.