Fresh Relevance offers a number of optional modules that you can add to your package to enable additional features.
This article provides an overview of the available modules. To discuss your requirements in detail, contact your Customer Success representative.
Available modules
Web personalization
Personalize your website in real-time.
Access to all SmartBlock types, excluding Reviews SmartBlocks.
Review SmartBlocks require the Social proof module.Use Slot rules, including geographic rules.
Support for your site script to be applied to additional subdomains.
Filter out site activity with URL and IP address rules.
Test your website integration.
SmartBlock and Slot analytics.
Data capture
Add targeted, personalized data capture popups/banners to your website.
Data capture is part of the Web personalization module, but it can be purchased as a separate module if full web personalization isn’t required.
Popovers
Sticky banners
On-page data capture
Advanced targeting
Exit intent functionality
Mobile app personalization
Personalize your mobile app with real-time content.
Access to all SmartBlock types, excluding Reviews SmartBlocks.
Review SmartBlocks require the Social proof module.SmartBlock and Slot analytics.
Complex targeting rules.
Email personalization
Personalize your bulk and transactional emails with live content that updates at open time.
Access to all SmartBlock types, excluding Reviews SmartBlocks.
Review SmartBlocks require the Social proof module.Use Slot rules, including geographic rules.
SmartBlock and Slot analytics.
Email personalization for triggers
As for Email personalization above, but for use in Fresh Relevance triggered emails only.
Triggered emails
Send triggered emails to your customers based on their behavior on your site.
Use browse abandonment, cart abandonment and purchase complete triggers.
Complex targeting rules to optimize triggers.
Single or multi-stage abandonment journeys.
Trigger analytics.
Triggered SMS
Personalize messages and trigger them based on customer behavior or custom signals.
Use browse abandonment, cart abandonment and purchase complete triggers.
Single or multi-stage abandonment journeys.
Trigger analytics.
Behavioral and social targeting
Target your customers based on their behavior. Export segments to and from your messaging provider and re-target customers on social channels.
Back in stock, price drop, and low stock behavioral targeting.
Group customers based on behavioral affinities with Advanced customer tagging.
Generate and export customer segments.
SmartBlock and segment analytics.
Social proof
Leverage social proof to drive conversions and engagement.
Access Reviews SmartBlocks.
Integration with your ratings and reviews provider to leverage user-generated content across channels.
Enhance your product pages, product recommendations and emails with social proof data; Browsing now, Buying now and Recently purchased.
LoyaltyLion integration available.
Geotargeting
Engage shoppers through localized marketing, based on their current or preferred location.
Import custom locations.
Filter and customize product recommendations based on a contact’s nearest store, current or preferred location.
SmartBlock analytics.
Optimization
Identify and deploy the best-performing variation quickly for maximum ROI.
WinstonAI Auto-optimize: use machine learning technology to automatically display the best performing asset, or customer experience based on the goal you set.
Contextual Auto-optimize also takes into account the context of the user, such as day of the week, device type, and more.
Auto-ending for A/B split tests.
Continuous and contextual optimization.
Firehose
Export a feed of your data to your external applications for further analysis.
Real-time data export.
Transactional and behavioral data.
Data import
Import data from external sources to use them for personalization and triggered emails.
Import contacts directly into segments for behavioral targeting.
Bring purchase data from your ecommerce platform or offline data from other systems into Fresh Relevance.
Import person, location and product data.
Create and store custom data sets for deeper personalization opportunities.
Site variants
Scale across multiple sites in one account.
Sites must be of a similar HTML structure so they are all able to use a single site script.
Support multiple product catalogs in a single account.
Account for regional, language, and currency variations.
B2B
Provide a personalized experience for key B2B requirements.
Implement multiple price lists, trade accounts, and personalized pricing.
Customised user experience based on account status.
Bespoke customer groups.