As privacy has become a more pressing issue, web browsers have started to limit or remove access to certain types of cookies — the mechanism commonly used to track visitors.
There are two types of cookie:
First-party
Those set against the website's own domain, which cannot be used outside of it.
Third-party
Those set against another vendor's domain, for example, Google, to allow tracking across multiple sites.
Fresh Relevance uses first-party cookies. Because these are limited to use for a single site, they normally don’t contravene the privacy measures put in place by browsers.
Common browser status updates
Here's the current status for the most common browsers and how it affects Fresh Relevance:
Chrome
Blocks third-party cookies. This doesn’t affect Fresh Relevance as we use first-party cookies.
Firefox
Blocks third-party cookies. This doesn’t affect Fresh Relevance as we use first-party cookies.
Edge
Blocks third-party cookies. This doesn’t affect Fresh Relevance as we use first-party cookies.
Safari
Blocks third-party cookies. This doesn’t affect Fresh Relevance as we use first-party cookies.
Currently limits all first-party cookies to a maximum lifespan of 7 days.
Since January 2020, Fresh Relevance has been storing the device ID that is found in our cookie in the browser'slocalStorage. This doesn't currently have the same time limit imposed.
If the script detects a missing cookie but finds a device ID inlocalStorageit recreates the cookie using the ID to allow continued identification.