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Visitor details
Visitor details

The Visitors area is where you can find all the information about the visitors to your website.

Updated over 2 weeks ago

To access the Visitors area, go to Data > Visitors.

The initial dashboard has two tabs:

  • Live sessions that are currently in progress.

  • Finished sessions that have completed.
    These can take a few minutes to display in Fresh Relevance.

You can filter live and finished sessions to find sessions of interest, for example, identified visitors.

You can also search for a particular visitor using the search field in the top right. Enter the entire email, mobile number or ID for the visitor you want to view.

You can select any session row to see the Visitor history. This page shows all data we hold on that visitor, across all of their recorded sessions.


Information and settings for visitors

Each individual Visitor history record displays a variety of information about that specific visitor. There are also a number of settings that you can configure at a visitor level.

General information and permission settings

When you select an individual visitor record, the left side panel shows general information about them, such as their email address, mobile phone number, location, and their current permission state.

You can adjust the permission settings to prevent the visitor being sent emails or SMS.

To do this:

  1. Expand the Permissions section.

  2. Expand the drop-down menus to set the relevant permission levels for email and SMS. Choose from:

    • Given positive permission

    • Do not send

    • Not set

If the field has the value Not set, you can control whether Fresh Relevance is able to send to the visitor on the Trigger settings page.

Sending from Fresh Relevance might not always result in an actual send, as unsubscribes or other sending permissions are often also managed through your messaging provider.

For GDPR purposes, or for visitors that request no data processing for other reasons, you can disable all data processing for a visitor.

To do this:

  1. Expand the Permissions section.

  2. Expand the Ok to process data (GDPR) drop-down menu and choose from:

    • Process

    • Do not process.

When you set this field to Do not process:

  • no further messages are sent to the visitor

  • any personalization through the system is stopped

  • no further data is collected for that visitor.

Once Do not process is set, you can select Show personal data if you need to review who the person was or re-enable data collection for any reason.

Below the general information and permissions are expandable sections for:

  • Extend info
    Any additional information gathered about the visitor from your website.

  • Loyalty info
    Loyalty program information such as accumulated points or loyalty tier.

  • Control groups

    Use the sliders to set whether the visitor is included in the control groups for email and web content.

Select Settings to adjust your account-wide control group settings.

Learn more in Control groups.

  • Experiences
    To prevent the visitor from being included in an Experience, select Block, use the checkboxes to select which Experiences to block the visitor from seeing, then select APPLY. To block all Experiences for the visitor, select BLOCK ALL.

    You can also view which Experiences the visitor has previously seen, as well as any individual Experiences they are currently blocked from seeing.

Analytics

The Analytics tab provides a summary of the visitor's history for the last 30 purchases or browses. You can see Total order value, Average order value, Abandoned order value and Products browsed value as well as the visitor’s top products purchased and browsed, and their recently seen content.

Audit log

The Audit log tab displays information for every session the visitor has had, and other key information about the visitor’s history, for example, if a system user has changed their permissions. Select a session to see further information about it.

Expand the FILTERS drop-down menu to filter the data by activity type:

  • Event
    A page view received on any page of your website.

  • Signal
    A signal generated from certain actions, for example, product browse, cart visit, purchase, or a custom signal that you've configured.

  • Action
    A trigger action such as email send or list upload.

  • Trace
    The collected additional data about a visitor, for example, for diagnostic or testing purposes.
    Due to the size of the data, Trace is only stored for 14 days.

Devices

The Devices tab displays all the devices that we have recognised this visitor on, along with some basic information such as time stamp for the relevant session, browser data, and operating system information, where possible.

Location

The Location tab displays all the locations that we have collected for this visitor.

If the locations have been collected using an IP address, they may be unreliable. For more accurate locations, it's better to import known locations for visitors.

Learn more in Import person data.

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