The Search module offers features such as:
Boosting and pinning products.
Managing synonyms.
Customizing of queries.
Suggestion of results as typing starts.
Tolerance of minor spelling errors.
Search suggestions based on trending topics and/or your own customizations.
Activate the Search module
To add the Search module to your account, contact your Account Manager who can discuss your requirements and provide a quotation.
Product boosting
Product boosting helps drive sales for specific products.
With Product boosting, you have two options: Boosted Items and Boosted Terms.
Boosted Items
Allows you to prioritize specific products, categories, or brands in the search results and their respective lists. This means a particular product appears first in the search results, gives a category a higher position in the list of categories, or gives a brand a higher position in the list of brands.
Boosted Terms
Enable you to prioritize a group of products that contain a specific term. This is useful when you want to promote products with unique qualities, for example, waterproof clothing, promote products of a certain category in search results, or highlight products from a particular brand — perhaps one that offers a higher margin.
To get started with boosting your products, go to Search and merchandising > Catalog and select either Item Boosting or Term Boosting.
Synonym management
Synonyms help visitors find products, even when they use words or phrases that aren’t present in your data. For example, if a visitor is searching for a television, they may use synonyms like TV or telly.
To manage synonyms, you can either upload a list of synonyms, or manually enter them into the admin site.
To help you, we provide synonym recommendations on a monthly basis. These recommendations are based on the search behavior of your website visitors over the past month.
To access these suggestions,
Go to Search and merchandising > Catalog > Synonyms recommendations.
For each suggestion, you can choose to:
Edit the suggested synonym
Apply the synonym suggestion to your search function
Ignore the suggestion
By utilizing synonyms you can help your visitors to find the products they are looking for, even when using different terminology.
Q. Are synonyms one or two way?
A. Synonyms work both ways ; two-way and one-way.
Two-way synonyms A = B
The most frequently used type of synonym, where all terms are equal, can be interchanged freely because they all describe the very same concepts.
Example: iPhone = apple phone and at the same time apple phone = iphone
One-way synonyms A → B
One term can be equivalent to others in a single direction.
Example: searching for blue displays navy, baby blue, aqua and so on, but searching for navy only shows navy.
You can choose whether synonyms should be one or two-way when you create them.
Q. Can synonyms apply to blog posts too?
A. Yes, synonyms apply to all words in the catalog. If we have blog posts in the catalog, synonyms apply to them too.
Custom keywords
Custom keywords are used for grouping products or items that don't share an existing attribute or category on your site.
For example, if you want to create a special shopping list for trending search keywords like Mother's Day or skincare routine, you can assign these custom keywords to a set of products that you want to include in that list. Visitors who search for those specific keywords or phrases are shown the relevant products within the list.
To access Custom keywords:
Go to Search and merchandising > Catalog > Custom Keywords.
Select Add new custom keywords.
Enter the name of the product you want to assign new keywords to.
Select the item.
In the text box that appears, enter the keywords you want to use, separated by commas.
Select Save.
Search results customizations (Searchandising)
You can customize search results for specific queries by adjusting the order of products, adding or hiding results. For example, if a new product has been launched. you might want to pin it to the top position.
This customization can be applied to both the autocomplete suggestions and the search results page. If needed, you can switch to an advanced mode to independently adjust the results for autocomplete or search results.
To customize search results:
Go to Search and merchandising> Search Results Customization.
Enter the query you want to customize to display a list of products related to that query.
Modify the order of products by dragging and dropping them into the desired positions. You can also set a specific timeframe for which they should appear in that position.
Additionally, you can add more products to the query or hide specific ones as needed.Once you’re happy with the changes, select Save Changes.
Redirects (Fixit)
The Query Redirects feature allows you to redirect specific search queries to other URLs. This feature is useful for non-product searches and serves as an additional search enhancement. For example, if a visitor searches for terms like GDPR or Cookies, they can be automatically redirected to the corresponding GDPR or Cookies URL on your website.
To set up query redirects:
Go to Search and merchandising > Redirects (Fixit).
Select Create new fixit rule.
Enter the query you want to redirect.
Select either To query or To URL, and enter the new destination you want to use for the query.
Select Set route here to enable the redirect rule.
Product listing merchandising
Within Product listing, the Merchandising area allows you to customize the order of products, improving the ability for visitors to discover specific products and supporting your business goals.
To do this:
Go to Search and merchandising > Product Listing > Merchandising.
Select Customize new product listing.
Enter the category you want to merchandise. The products within that category are displayed.
Customize the product order by pinning specific products, reordering them, adding new products, or hiding certain ones within the category.
Once you‘re happy, select Save Changes to apply the customized product listing.
Out of stock products
Out-of-stock products are automatically pushed down in the search results. You have the option to either push them all the way to the bottom of the list, or only to the bottom of their relevant group. This means that a highly relevant out-of-stock result may still appear higher than a less relevant in-stock result, depending on your preference.
On product list pages, out-of-stock products are ranked towards the bottom of the list. This ensures that available products are prioritized and visible to visitors browsing the list.
Search reporting
You can explore your search performance and identify potential missed opportunities through the Search Analysis Overview page.
Here, you can view insights within your selected timeframe, including:
The number of profiles (unique visitors we have seen to your website).
The total number of searches performed by your visitors.
The number of conversions.
The exit rate.
Conversions typically occur when visitors take specific actions indicating engagement or interest. While the exact definition may vary based on your setup, it often includes adding a product to the cart. However, conversions can also encompass actions like adding items to a wishlist, making a booking, or spending a certain amount of time on an article.
Exit Rate shows you the percentage of sessions which ended on search, either when they were viewing the search results page or the autocomplete box. A high exit rate suggests potential issues requiring attention, such as uncompetitive prices, lack of products matching what visitors are searching for, or out-of-stock items. The report provides a list of searches that led to exits, enabling you to dive deeper into the analysis.
Assisted vs direct conversions
Assisted conversions occur when the search feature is used, followed by a click within the search results, which can lead to a category or brand page. Subsequently, a conversion event, such as adding an item to the cart, is recorded within the same session.
On the other hand, direct conversions are based on a specific sequence of events. This can include a search action, followed by a direct conversion event, for example, adding an item to the cart, on an autocomplete or search results page. Alternatively, it can involve a search action, followed by a click to view the product detail page, and finally, a conversion event on the product detail page.